Html code embedded

Hello, is everyone here who can describe me how i can put the code correctly in the layout?

i thinks this wahat you can see of the photos is the specification from fussball.de and so i musst put in into. but i dont know thats right?

in the screen of the client no widget is display.

can anyone tell me with photos how i can put it into right?

is nobody here who can check my problem?

best regards