<url> is nested inside <image> so it’s not accessible I’m afraid. If the feed had <url> inside <item> directly then you could access it with [url|]
Unfortunately SimplePie (the RSS parser we’re using) doesn’t support getting at the contents of nested tags.
If you can find something to modify the feed before it gets to Xibo then it would work. Yahoo Pipes used to be great for that kind of thing but it’s gone/going now.
There’s Huginn which may be able to do what you want: https://github.com/cantino/huginn
It’s not something I’ve setup personally but it claims to have the same functionality that pipes did.
A direct integration would be lovely, but the OP is using an RSS feed from that service and with the 1.8.0 release you will then be able to extract the image from the feed correctly.