Hello everyone 
I have spent the last few weeks looking into all of its components. I would like to thank the developers and contributors for producing such a strong and flexible digital display solution. 
The current resources have been quite helpful, but my situation might require a little more personalised advice.
I am working on a project that includes installing digital displays across multiple locations in our company. We want to use xibo to display a variety of material; such as company statements; productivity dashboards; social network feeds; and live news updates. While I have built up basic layouts and schedules
- How can I improve the schedule such that the most important material shows at the appropriate times? Are there any approved ways for managing dependent on time and permanent content?
- Is it possible to program the scheduling procedure based on certain factors and happenings; such as changes in the business success measures and social media activity?
- What are the best strategies for creating graphically beautiful and interesting layouts? Do you have any suggestions for balancing text; graphics; and videos to keep visitors interested?
- Is there an appropriate software and website for designing personal widgets and templates that work perfectly with xibo?
- What actions can I take to keep the system stable and performing correctly, especially when we increase the number of displays and information provided?
- Are there any regularly performed jobs and tracking devices that you suggest for preventing potential problems?
- How can I efficiently connect external sources of data, such as internal databases and outside apis; into xibo to display actual time data?
Also I explored some topics related to this https://community.xibo.org.uk/t/rss-not-showing-tried-using-looker-embedded-media-type-data-set/13489/4 but I did not get the sufficient solution of my query so I would really want to get some help from a more experienced person.
I am excited to learn from the experiences and knowledge of this community. Any advice; ideas; and examples you can provide will be really helpful for me.
Thank you in advance for your efforts 
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- How can I improve the schedule such that the most important material shows at the appropriate times? Are there any approved ways for managing dependent on time and permanent content?
Priority and Interrupt Layouts can handle this (User Manual | Xibo Digital Signage). I would suggest using Dayparting Always for your standard Layouts and then using Priority and/or Interrupts to ensure important ones are shown at the right time with your desired Dayparting options.
- Is it possible to program the scheduling procedure based on certain factors and happenings; such as changes in the business success measures and social media activity?
No, not really. You can use Custom Tasks to run on demand that can trigger other scenarios, like layout changes-- but you’d have to create your own heuristics to determine when to issue those commands.
- What are the best strategies for creating graphically beautiful and interesting layouts? Do you have any suggestions for balancing text; graphics; and videos to keep visitors interested?
Don’t use the Xibo Layout Designer. You’re going to be severely limited. I would suggest Canva or even something in the Adobe Cloud toolkit. Other paid solutions, like Optisigns, have good templates that you can use for reference when designing your layouts.
- Is there an appropriate software and website for designing personal widgets and templates that work perfectly with xibo?
Nope. It’s PHP code, so use any online PHP playgrounds to test it out before attempting to import.
- What actions can I take to keep the system stable and performing correctly, especially when we increase the number of displays and information provided?
Clean up unused media and layouts, set collection intervals to 5min, set screenshot intervals to 15-30min, etc.
- Are there any regularly performed jobs and tracking devices that you suggest for preventing potential problems?
Just ensure the Tasks are running and database is properly backed up.
- How can I efficiently connect external sources of data, such as internal databases and outside apis; into xibo to display actual time data?
No idea. This is all speculative. We use software like Postman to keep all of our APIs together and develop things as a team. Nothing is built into the CMS for this type of management.