Styling code in dataset value


Is it possible to insert css code in the value of datasheet colum.
I can’t use CSS styling in Ticker because the style is apply on a part of the whole content alue.

I have try someone like <b> or <span style="color:red"> but they 're not saved in the content of the value.

Thanks in advance,

Is it possible to fork the ticker module to adapt it on our needs.